Integrated and forward-thinking approach
Behaviour-inspired insights

Market research & consulting

ABOUT US

Syntei Research & Consulting is a research and consultancy studio, specialising in pharmaceutical market research, consumer research and consultancy in the creation of marketing strategy.

We carry out multicountry projects in Central and Eastern Europe (CEE), the European Union and other regions.

The mission in Syntei R&C is to provide instrumental conclusions, centred on human behaviour, so as to inspire decisions and help companies thrive.

We understand the complexity of the managerial decision-making processes, hence we are committed to providing a synthetic view of the situation based on an interdisciplinary approach, and embedded in the context in which the companies and the decision-makers operate.

PHARMA INDUSTRY

Projects dedicated to pharmaceutical and medical industry comprise a broad range of issues regarding the available therapies, diagnosis and prevention.

At Syntei R&C we seek answers and explanations for research objectives looking beyond declarations, building on patient choices and behaviour in their real-life environment. Our approach means exploring factors that impact therapeutic decisions and opportunities that are created by the development of medicine combined with new technologies.

We combine our knowledge of human sciences with our experience in pharmaceutics and medicine. Diverse methodological solutions and research techniques underpin the strategy-building process.

The scope of our pharma research includes:

prescription (Rx) medicines
OTC medicines
hospital medicines
dietary supplements
dermocosmetics
functional food
medical devices and equipment
telemedicine
healthcare services (clinics and outpatient clinics)

In our projects for the pharma industry we work closely with:

doctors: GPs & specialists
KOLs
pharmacists
nurses
patients and caregivers
medical clinics and hospitals
and
other experts in the fields of medicine and al or pharmaceutics

We conduct research projects for the pharma industry in Central and Eastern Europe, the European Union and other regions.

SOLUTIONS

Syntei R&C designs specific research solutions building on the latest achievements and trends in human sciences, such as behavioural concepts.

And this comes with state-of-the-art qualitative and quantitative research tools, as well as creative and strategic workshops.

We apply systematic approaches to processes involving change and innovation, such as Design Thinking or Lean Thinking.

The foundation of our approach to the issues researched is a holistic perspective, taking into account the specific situation, the context and the objectives set. The methodology and the research techniques are tailored to the specific needs, the target group and to the product development stage.

Context recognition and defining direction for next steps:

Gaps, lacks & unsatisfied needs
Patient/ consuemr journey – critical points of experience
Brand context
Key adoption factors
Perception diagnosis & key communication factors
Missed goals

Designing strategy for launch and development:

Beyond obvious – systemic analysis
Concept creation & development Behaviour drivers
Communication relevance
Positioning
Brand landscape
Introducing Story – consumers meet brand

Thriving and maturity phases:

Patient/ consumer experience reality
Communication channels & message structuring
Digital reality – on-line life
Brand reputation
Repositiong, retargeting
Story based on experience – reconstructed brand story

CONSUMER RESEARCH

The focus at Syntei R&C is to provide personalised research solutions embedded in the context and based on an interdisciplinary approach.

We seek fact-based answers and look beyond declarations, building on consumer choices and behavior in real-life environment.

Our solutions allow us to understand the consumers’ reality through a wide range of research techniques, face-to-face (IDI, FGI) and online, qualitative and quantitative methodologies.

We use ethnographic research and techniques that enable us to observe the respondents’ real-life behaviour.

Syntei R&C supports companies operating in the rapidly evolving environment, supporting them achieve their objectives and implement strategies, applying forward thinking and a consumer-centric approach. The insights obtained through our approach make it possible to tap the potential of ongoing changes.

STRATEGY

Essential conclusions for informed decisions.
Fast - changing reality needs adequate decisons based on deep understanding of both: facts and their context.

Fact

Context

Insight

Strategy: based on informed decisions

To understand complex world Syntei applies integrated approach

Informed strategic decisions

Business environment

Research

Creative techniques, strategic workshops

Behavioural economy

We support various stages of activity and strategy-development:

assessment of new concepts' potential identification of key target groups brand image and positioning development of message and the key communication elements product launch definition of the competitive environment product and brand evaluation at the maturity phase identification of consumers' unsatisfied needs identification of possible portfolio extension

as well as other needs related to the situation of a brand or product.

EXPERIENCE

I have close to 20 years' experience in market research, gained during the implementation of local and international projects in Poland and Great Britain. My interest in medical issues, combined with extensive experience in this area, makes the pharma market particularly interesting to me.

Re:essence R&C was born out of fascination in psychology, interest in people, and excitement evoked by the search for the challenges arising in the ever-changing modern world; it also derives from a need to share the solutions and ideas, building on experience in various markets. The dynamic social changes and development in technology, with all the related pros and cons, require a review of the previous way of thinking and perceiving the world and our actions – all this all happens during the research, giving rise to new strategies and new goals.

I draw enormous satisfaction from combining facts, seeking relationships and interdependencies, reading between the lines, painting a broad perspective and creating solutions embedded in the context.
The understanding and trust that emerge during implementation of a project release vast amounts of positive energy, making the research a source of unique experiences. I share knowledge gained both in market research and in the academic world.

Feel welcome to contact me!

At Syntei R&C we value creativity, diversity and team efforts. Therefore, our projects involve the participation of experienced researchers and specialists in various fields, such as marketing strategies, communication or medical expertise. We draw inspiration from the talents, passions and potential of the team members, combining various perspectives in order to achieve results exceeding the value of the data collected.

Integrated and forward-thinking approachBehaviour-inspired insights